TY  - BOOK
AU  - Dasgupta, Sabyasachi
ED  - Biswal, Santosh Kumar
ED  - Ramesh, M Anil
TI  - Holistic approaches to brand culture and communication across industries 
SN  - 9781522531500 
AV  - HF5415.1255 .H645 2018
U1  - 658.827 23
PY  - 2018///
CY  - USA
PB  - IGI Global
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references (pages 253-274) and index
N2  - "This book focuses on various approaches to brand culture and communication across industries. It explores an array of contemporary issues, critical analysis of complex societal phenomena, gain deeper understanding in the nascent fields of digital media and public relations research and provide solutions to execute best practices that may be considered by organizations while taking decisions"--
ER  -