TY  - BOOK
AU  - Solomon,Michael R
AU  - Panda,T K
TI  - Consumer behavior : buying, having, and being 
SN  - 9789389552430
U1  - 658.8342 23
PY  - 2020///
CY  - Noida
PB  - Pearson
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; Buying, having, and being: an introduction to consumer behavior -- Decision making and consumver behavior -- Cultural influences on consumer decision making -- Consumer and social well-being -- Perception -- Learning and memory -- The self -- Attitudes and persuasion -- Group and situation effects on consumer behavior -- Consumer identity I: sex roles and subcultures -- Consumer identity II: social class and lifestyles -- Networked consumer behavior: word-of-mouth, social media and fashion
ER  -