TY - BOOK AU - Bradford,Anu TI - Brussels effect : how the European Union rules the world T2 - Oxford scholarship online SN - 9780190088613 AV - JN30 U1 - 341.2422 23 PY - 2019/// CY - London PB - Oxford University Press KW - European Union KW - Influence KW - Trade regulation KW - Globalization KW - Hegemony N1 - Due to be issued in print: 2020; Includes bibliographical references and index; Specialized N2 - 'The Brussels Effect' offers a novel account of the EU by challenging the view that it is a declining world power. Anu Bradford explains how the EU exerts global influence through its ability to unilaterally regulate the global marketplace without the need to engage in neither international cooperation nor coercion UR - https://dx.doi.org/10.1093/oso/9780190088583.001.0001 ER -