TY  - BOOK
AU  - Raab, Gerhard
AU  - Goddard, G Jason
AU  - Ajami, Riad A
AU  - Unger,Alexander
TI  - Psychology of marketing : cross cultural perspectives 
SN  - 9780566089039 
AV  - HF5415 .P734 2010
U1  - 658.80019 22
PY  - 2010///
CY  - Burlington
PB  - Gower
KW  - Marketing
KW  - Psychological aspects
KW  - Consumer behavior
KW  - Consumer's preferences
KW  - Cross-cultural studies
N1  - Includes index; Market psychology in the context of systematics -- Theories of perception and social judgment formation as starting points -- The theory of social comparisons -- The theory of cognitive dissonance -- The theory of psychological reactance -- Attribution theories -- Cognitive response -- Theories of information processing
ER  -