TY  - BOOK
AU  - Temporal,Paul
TI  - Branding of MTV: will internet kill the video star? 
SN  - 9780470822715
AV  - PN1992.8.M87 T46 2008
U1  - 791.453 22
PY  - 2008///
CY  - New Jersey
PB  - John Wiley
KW  - MTV Networks
KW  - Music videos
KW  - Branding (Marketing)
N1  - Includes bibliographical references and index
ER  -