Taking brand initiative how companies can align strategy, culture, and identity through corporate branding

By:

Contributor(s):

Schultz, Majken

Material type: Text

TextPublication details: San Francisco Jossey-Bass 2008Description: xix,266p. 24 cmISBN:

9780787998301

Subject(s):

DDC classification:

658.827 22 HA-T

Online resources:

Contents:

What is corporate branding? -- The value of brands -- Who are you? -- Diagnosing your corporate brand -- Managing corporate brands as organizations grow -- The influence of empoyees and their cultures -- Through stakeholders' eyes -- Aligning vision, culture, and images -- Getting into enterprise branding : catching the third wave.

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	658.827 HA-T (Browse shelf(Opens below))		Available		107324

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Previous	658.827 GO-P Place branding glocal, virtual and physical identities, constructed, imagined and experienced	658.827 HA- Harvard business review on brand management	658.827 HA-B Branding your business promoting your business, attracting customers and standing out in the market place	658.827 HA-T Taking brand initiative how companies can align strategy, culture, and identity through corporate branding	658.827 HO-G Global brand how to create and develop lasting brand value in the world market	658.827 HU-S Sensory marketing	658.827 KA-B Branding India an incredible story	Next

"Reputation Institute publications"--Jacket.

Includes bibliographical references (p. 247-249) and index.

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