Media rules! mastering today`s technology to connect with and keep your audience
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780470108888
- 302.2 22 RE-M
- P96.T42 R44 2008
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Item type | Home library | Collection | Shelving location | Call number | Materials specified | Status | Date due | Barcode | |
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OPJGU Sonepat- Campus | General Books | Main Library | 302.2 RE-M (Browse shelf(Opens below)) | Available | 110983 |
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Includes bibliographical references (p. 217-219) and index.
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
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