Clean car wars how Honda and Toyota are winning the battle of the eco-friendly autos

By:

Hasegawa, Yozo, 1943-

Contributor(s):

Kimm, Tony

Material type: Text

TextLanguage: English Original language: Japanese Publication details: New Jersey John Wiley 2008Description: x,189p. ill. ; 23 cmISBN:

9780470823293

Other title:

How Honda and Toyota are winning the battle of the eco-friendly autos

Uniform titles:

Kurīn kā wōzu. English

Subject(s):

DDC classification:

338.47629222 22 HA-C

LOC classification:

HD9710. J34 T62174513 2008

Online resources:

Summary: As the American Big Two, GM & Ford, continue to lose market share in the world, Japan's leading auto-makers--Toyota and Honda--are expanding their global share and increasing their profits by presenting high-quality, credible and highly efficient automobiles. The recent oil price hike is sure to accelerate the trend towards clean car technology, which will be a key to survival in the global automobile industry. Toyota recently became the world's number one automobile company and looks set to further extend its lead. Consumers have shown tremendous interest in Japanese cars, especially for their clean and efficient technology. This book offers insights into the Japanese car industry and its future direction.--From publisher description.

Item type:

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	General Books	Main Library	338.47629222 HA-C (Browse shelf(Opens below))		Available		110967

Includes bibliographical references (p. [182]) and index.

As the American Big Two, GM & Ford, continue to lose market share in the world, Japan's leading auto-makers--Toyota and Honda--are expanding their global share and increasing their profits by presenting high-quality, credible and highly efficient automobiles. The recent oil price hike is sure to accelerate the trend towards clean car technology, which will be a key to survival in the global automobile industry. Toyota recently became the world's number one automobile company and looks set to further extend its lead. Consumers have shown tremendous interest in Japanese cars, especially for their clean and efficient technology. This book offers insights into the Japanese car industry and its future direction.--From publisher description.

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