Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.

By:

Blakeman, Robyn [author]

Material type: Text

TextLanguage: English Publication details: Maryland : Rowman & Littlefield, 2024.Edition: 4th edDescription: x, 382 pISBN:

9781538176337

Subject(s):

Communication in marketing

DDC classification:

23 658.02

Summary: "This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities."--

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Holdings
Item type	Home library	Collection	Shelving location	Call number	Materials specified	Status	Date due	Barcode
Print	OPJGU Sonepat- Campus	Course Reserve	Central Library	658.02 BL-I (Browse shelf(Opens below))		Not For Loan (Restricted Access)		152027
Print	OPJGU Sonepat- Campus	Textbooks	Main Library	658.02 BL-I (Browse shelf(Opens below))		Available		152028

"This comprehensive introduction to the creative processes and strategies for effective IMC covers marketing plans; branding/positioning; creative briefs; and copywriting, design, and other considerations for major media formats. The fourth edition includes new case studies and increased discussion of digital and social media opportunities."--

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