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Chapter Il peso delle emozioni nell'argomentazione sui social media

By:

Tuccini, Gianmarco [auth]

Contributor(s):

Guidi, Goffredo [auth]

Material type: Text

TextLanguage: Italian Series: Publication details: Florence Firenze University Press 2021Description: 1 electronic resource (9 p.)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

978-88-5518-329-1.11
9788855183291

Subject(s):

Online resources:

Summary: Social media are nowadays fertile ground for debates that are often rich in arguments of persuasive value. In the present writing, we hypothesize that emotions play a significant role in determining the success of arguments on social media. In order to validate the hypothesis, we analyzed Change My View, an Internet forum on Reddit where the persuasiveness of the discussions among participants is explicit and regulated by specific norms. Our analysis revealed that arguments enjoying a higher degree of success were characterized by two particular emotions: anticipation and joy, which we interpret as belonging to engagement, a more general emotional dimension that includes them both. Such characteristics of successful arguments lead us to consider the persuasive experience on social media as analogous to a playful experience. Like in a game, in order to successfully take part in such a persuasive experience, certain requirements are needed: commitment and respect for the rules as well as joyful participation.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books Open Access			Available

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Social media are nowadays fertile ground for debates that are often rich in arguments of persuasive value. In the present writing, we hypothesize that emotions play a significant role in determining the success of arguments on social media. In order to validate the hypothesis, we analyzed Change My View, an Internet forum on Reddit where the persuasiveness of the discussions among participants is explicit and regulated by specific norms. Our analysis revealed that arguments enjoying a higher degree of success were characterized by two particular emotions: anticipation and joy, which we interpret as belonging to engagement, a more general emotional dimension that includes them both. Such characteristics of successful arguments lead us to consider the persuasive experience on social media as analogous to a playful experience. Like in a game, in order to successfully take part in such a persuasive experience, certain requirements are needed: commitment and respect for the rules as well as joyful participation.