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Business research methods / William G. Zikmund...[et.al].

Contributor(s): Material type: TextTextLanguage: English Publication details: Delhi : Cengage Learning, 2013.Edition: 9th edDescription: xxiv, 664 pISBN:
  • 9789353503260
Subject(s): DDC classification:
  • 23 658.0072
Summary: "This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies."--
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"This best-selling text continues in its ninth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business research methods, 9E, is the ideal text for undergraduate and first year MBA courses in marketing, management, or Quantitative studies."--

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