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Fundraising and institutional advancement : theory, practice, and new paradigms / Noah D. Drezner and Frances Huehls.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Oxon : Routledge, 2015.Description: xv, 177 pISBN:
  • 9780415517348
Subject(s): DDC classification:
  • 23 379.13
Summary: "In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions―including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders―this book helps readers apply theory to the practice of advancement in post-secondary education. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution."--
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"In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions―including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders―this book helps readers apply theory to the practice of advancement in post-secondary education. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution."--

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