Commodity activism : cultural resistance in neoliberal times / edited by Roopali Mukherjee and Sarah Banet-Weiser.

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Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780814764022
0814764029
9780814763018
0814763014

Subject(s): Genre/Form:

Additional physical formats: Print version:: Commodity activism.DDC classification:

306.3 23

LOC classification:

HC79.C6 C6353 2012eb

Online resources:

Click here to access online

Contents:

pt. 1. Brand, culture, action -- pt. 2. Celebrity, commodity, citizenship -- pt. 3. Community, movements, politics.

Summary: Buying (RED) products from Gap T-shirts to Apple to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism."

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Print version record.

Buying (RED) products from Gap T-shirts to Apple to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism."

pt. 1. Brand, culture, action -- pt. 2. Celebrity, commodity, citizenship -- pt. 3. Community, movements, politics.

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