Baked In : Creating Products and Businesses That Market Themselves.
Material type:
TextPublication details: Chicago : Agate Pub., 2009.Description: 1 online resource (147 pages)Content type: - text
- computer
- online resource
- 9781572846579
- 1572846577
- New products
- Advertising -- New products
- Marketing
- Marketing
- Marketing
- marketing
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Advertising -- New products
- Marketing
- New products
- 658.8
- HF5415.153 .B64 2009
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Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Baked-In shows how marketing can and must re-invent itself in the 21st century, using the tools at hand both from digital technology and networked media and from the fast-evolving activist marketplace. As such, it's an essential guide for all businesses looking to succeed.
9781932841466_text; Table of Contents; Acknowledgements; Part One: Preheat Your Mind; The Seeds of a New Design; What's Standing in the Way?; Rethink. Restructure. Recommit.; A Brief History of Branding; Welcome to Branding 2001. You're Late.; Say Goodbye to the Eighties; Bake in the Marketing from the Start; We Interrupt this Book for a Message About the Economy; The Single Most Powerful Marketing Tool; Weaponized Creativity; Part Two: 28 Rules for Baking In; Culture Trumps Influencers; Broaden Your Definition of Design; Recognize the Artificiality of the Corporation.
Print version record.
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