Oprah : the gospel of an icon / Kathryn Lofton.

By:

Lofton, Kathryn

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780520948242
0520948246
1283277506
9781283277501
9786613277503
6613277509

Subject(s): Genre/Form:

Additional physical formats: Print version:: Oprah.DDC classification:

306.60973/090511 22

LOC classification:

BL2525 .L65 2011eb

Online resources:

Click here to access online

Contents:

Introduction -- Practicing purchase : the prosperity gospel of a spiritual capitalism -- Celebrity spirit : the incorporation of your best life -- Diverting conversions : the makeover as social rite -- Preacher queen : the race and gender of America's confessor -- Reading religiously : the reformations of Oprah's Book Club -- Missionary gift : the globalization of inspiration -- Conclusion -- Epilogue : political spirituality, or the Oprahfication of Obama.

Summary: "Today on Oprah," intones the TV announcer, and all over America viewers tune in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine, and her new television network--an uncanny reflection of religion in modern society. Lofton shows that when Oprah likes, needs, or believes something, she offers her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a se.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Print version record.

"Today on Oprah," intones the TV announcer, and all over America viewers tune in to learn, empathize, and celebrate. In this book, Kathryn Lofton investigates the Oprah phenomenon and finds in Winfrey's empire--Harpo Productions, O Magazine, and her new television network--an uncanny reflection of religion in modern society. Lofton shows that when Oprah likes, needs, or believes something, she offers her audience nothing less than spiritual revolution, reinforced by practices that fuse consumer behavior, celebrity ambition, and religious idiom. In short, Oprah Winfrey is a media messiah for a se.

English.

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