Creating the Nazi marketplace : commerce and consumption in the Third Reich / S. Jonathan Wiesen.

By:

Wiesen, S. Jonathan

Material type: Text

TextPublication details: Cambridge ; New York : Cambridge University Press, 2011.Description: 1 online resource (xiv, 277 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780511992810
0511992815
9780511974281
0511974280
9780511989049
0511989040
0511994036
9780511994036
1107216834
9781107216839
1282967304
9781282967304
9786612967306
6612967307
0511991819
9780511991813
0511990839
9780511990830
0511987242
9780511987243

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Creating the Nazi marketplace.DDC classification:

339.4/7094309043 22

LOC classification:

HC290.5.C6 W53 2011eb

Other classification:

15.70

Online resources:

Click here to access online

Contents:

National Socialism and the market -- Commerce for the community: advertising, marketing, and public relations in Hitler's Germany -- Rotary clubs, consumption, and the Nazis' achievement community -- Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s -- World War II and the virtuous marketplace.

Summary: "When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"--Provided by publisher

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 245-263) and index.

"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and private companies sought to overcome this predicament. Drawing on a wide range of sources - advertisements, exhibition programs, films, consumer research, and marketing publications - the book traces the ways National Socialists attempted to create their own distinctive world of buying and selling. At the same time, it shows how corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls "the Nazi marketplace." A groundbreaking work that combines cultural, intellectual, and business history, Creating the Nazi Marketplace offers an innovative interpretation of commerce and ideology in the Third Reich"--Provided by publisher