Indian media in a globalised world / Maya Ranganathan, Usha M. Rodrigues.

By:

Ranganathan, Maya

Contributor(s):

Rodrigues, Usha M

Material type: Text

TextPublication details: Thousand Oaks : SAGE, 2010.Description: 1 online resource (xix, 275 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9788132105992
8132105990
9788132112327
8132112326
9386042304
9789386042309
1282839624
9781282839625
9786612839627
6612839627

Subject(s): Genre/Form:

Electronic books.

Additional physical formats: Print version:: Indian media in a globalised world.DDC classification:

302.230954 22

LOC classification:

P92.I7 R38 2010eb

Online resources:

Click here to access online

Contents:

Glocalisation of Indian television / Usha M. Rodrigues -- Nationalism as a marketing tool by MNC advertisements / Maya Ranganathan -- Print media in the era of globalisation / Usha M. Rodrigues -- Commercial FM radio takes over Indian cities / Maya Ranganathan -- The pan-Tamil rhetoric in regional media / Maya Ranganathan -- Citizen journalism and the public sphere in India / Usha M. Rodrigues -- The Naga nation on the Net / Maya Ranganathan -- Towards a more inclusive Indian identity? A case study of the Bollywood film Swades / Maya Ranganathan -- Public service broadcasting in India: Doordarshan's legacy / Usha M. Rodrigues -- The archetypes of Sita, Kaikeyi and Surpanaka stride the small screen / Maya Ranganathan -- Freedom in Indian blogosphere / Maya Ranganathan -- Television policy in India : an unfulfilled agenda / Usha M. Rodrigues.

Summary: This book explores the transformation of Indian media in the context of two major developments: globalisation (which Sociologist Anthony Giddens terms as being 'revolutionary') and advances in communication technologies. It is rich in empirical details of how the Indian media has evolved in the past two decades, particularly in the context of potential to transform, construct and nurture particular identities in response to globalisation. The study of the transformation of Indian media is significant because not only has globalisation allowed access to a host of things hitherto represented as.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

This book explores the transformation of Indian media in the context of two major developments: globalisation (which Sociologist Anthony Giddens terms as being 'revolutionary') and advances in communication technologies. It is rich in empirical details of how the Indian media has evolved in the past two decades, particularly in the context of potential to transform, construct and nurture particular identities in response to globalisation. The study of the transformation of Indian media is significant because not only has globalisation allowed access to a host of things hitherto represented as.