The mouse that roared : Disney and the end of innocence / Henry A. Giroux and Grace Pollock.

By:

Giroux, Henry A

Contributor(s):

Pollock, Grace, 1976-

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781442203303
1442203307

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Mouse that roared.DDC classification:

384/.80979494 22

LOC classification:

PN1999.W27 G57 2010eb

Online resources:

Click here to access online

Contents:

Disney and the politics of public culture -- Learning with Disney : from Baby Einstein to High school musical -- Children's culture and Disney's animated films -- Disney, militarization, and the national security state after 9/11 -- Globalizing the Disney empire -- Conclusion : turning the world into a Disney store.

Summary: "This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercialendeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, 'Globalizing the Disney Empire' and 'Disney, Militarization, and the National Security State After 9/11,' which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community"--Provided by publisher.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 237-286) and index.

"This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercialendeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in its marketing strategies towards targeting tweens and teens, as Disney promises to provide (via participation in consumer culture) the tools through which young people construct and support their identities, values, and knowledge of the world. The updated chapters from the highly acclaimed first edition are complimented with two new chapters, 'Globalizing the Disney Empire' and 'Disney, Militarization, and the National Security State After 9/11,' which extend the analysis of Disney's effects on young people to a consideration of the political and economic dimensions of Disney as a U.S.-based megacorporation, linking the importance of critical reception on an individual scale to a broader conception of democratic global community"--Provided by publisher.

Print version record.

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