Innovation and strategy of online games / Jong H. Wi.

By:

Jong, H. Wi

Material type: Text

TextSeries: Series on technology management ; v. 14.Publication details: London : Imperial College Press ; Singapore ; Hackensack, NJ : Distributed by World Scientific, ©2009.Edition: 1st edDescription: 1 online resource (xx, 220 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781848163577
1848163576

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Innovation and strategy of online games.DDC classification:

338.4/77948 22

LOC classification:

HD9993.E452 J66 2009eb
GV1469.15eb

Online resources:

Click here to access online

Contents:

Innovations in the game industry : online games versus offline games -- Business models and corporate strategy -- Virtual societies and economics of online games -- The formation process of the Korean online game industry -- Factors promoting growth of the online game industry -- Global development and marketing strategies of Korean online games -- International comparison of online game users.

Summary: This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business. This book also contains authentic and accumulated research conducted over five years in the international domain of the online game industry. This research unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 211-214) and index.

This book is the first study to survey, over a ten-year period, innovations and the industrial formation process of online game business, and global strategies of major Korean online game companies. It focuses on the innovative factors which made the Korean online game industry grow tremendously and successfully to gain competitiveness in the global game industry. These include: the main factors stimulating online game business; virtual business created by online games as well as an examination of the role of the Korean government at the beginning and developmental period of the online gaming business. This book also contains authentic and accumulated research conducted over five years in the international domain of the online game industry. This research unveils diverse strategies of game companies and presents cognitive differences toward the online game business where various convergences will occur between the online game and other Internet businesses.

Print version record.

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