Niccolo Machiavelli's The Prince : a 52 Brilliant Ideas Interpretation.

Front cover; Front page; Copyright; Table of contents; Introduction; 1. Nastiness works too; 2. Get real; 3. Use it or lose it; 4. Who's next?; 5. Caress or crush; 6. Get out there; 7. Support your local weakling; 8. Aim high; 9. They do it your way; 10. Cometh the hour; 11. We hate suckers; 12. Don't talk about it, do it; 13. Stand up for yourself; 14. Buy a big hat; 15. It's a dirty job; 16. Cut out the middle man; 17. Never again; 18. People power; 19. Priorities first; 20. The buck stops there; 21. The establishment rules; 22. If you want something done well, do it yourself.

23. Leaders lead24. Partners spell danger; 25. Prepare for the worst; 26. Toughen up; 27. Put it away; 28. Stop being so nice; 29. Be a miser; 30. Better feared than loved; 31. Mercy is overrated; 32. Be beastly; 33. Lie to me baby; 34. Pants on fire; 35. The mug's eyeful; 36. The voice of authority; 37. It's your story; 38. The common touch; 39. Share power to get power; 40. Your enemy's enemy; 41. Keep them guessing; 42. Risky business; 43. It's a wond.

Machiavelli based The Prince on his profound understanding of human nature. This short treatise on Renaissance statecraft and power has been controversial and inspiring since its first publication nearly 500 years ago. Machiavelli's analysis of the ways men seize, retain, and lose power represented the first expos of realpolitik and it has been used ever since as a handbook for manipulating events to one's own advantage. Here, Machiavelli's text is interpreted for the modern day world of business. Tim Phillips's interpretation of Machiavelli's work is not a substitute for the original; its pu.

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