The Indian media business / Vanita Kohli-Khandekar.

By:

Kohli, Vanita

Material type: Text

TextPublication details: Los Angeles : Response, 2010.Edition: 3rd ed., rev. edDescription: 1 online resource (xxvii, 373 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9788132105404
8132105400

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Indian media business.DDC classification:

302.23 22

LOC classification:

P92.I7 K64 2010eb

Online resources:

Click here to access online

Contents:

Print -- Television -- Film -- Music -- Radio -- Telecommunications -- Internet -- Out-of-home -- Events.

Summary: The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers to why the Indian animation business can't take off. The biggest difference however is that it tackles, for the first time, textural issues within various industry segments. There is a portion on ethics and falling standards in Indian media and on private treaties. It tells you why TV broadcasting is going t.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Print -- Television -- Film -- Music -- Radio -- Telecommunications -- Internet -- Out-of-home -- Events.

The third edition of Khandekar's book moves away from the first two in many ways. It has two new chapters--on events and out-of-home media--segments not covered by any business book so far. It has case studies on a host of companies and issues--from The Times Group to the future of newspapers to why the Indian animation business can't take off. The biggest difference however is that it tackles, for the first time, textural issues within various industry segments. There is a portion on ethics and falling standards in Indian media and on private treaties. It tells you why TV broadcasting is going t.

Print version record.

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