Strategic issues management : organizations and public policy challenges / Robert L. Heath, Michael J. Palenchar.

By:

Heath, Robert L. (Robert Lawrence), 1941-

Contributor(s):

Palenchar, Michael J

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781441655141
144165514X
9781412952101
1412952107
9781412952118
1412952115
9781452274829
1452274827
9781452212081
1452212082

Subject(s): Genre/Form:

Additional physical formats: Print version:: Strategic issues management.DDC classification:

659.2 22

LOC classification:

HD59.5 .H42 2009eb

Other classification:

QP 320

Online resources:

Click here to access online

Contents:

A foundation of community -- Historical foundations -- Scouting the terrain -- Corporate social responsibility (CSR) -- Special interest activists as foes or allies -- Issues communication -- Obligations and constraints on issues communication -- Issues management and crisis communication -- Issues management and risk communication -- Brand equity and organizational reputation.

Review: "By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 373-404) and index.

"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website.