Wordpress 2.9 e-commerce : build a proficient online store to sell products and services / Brian Bondari.

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Annotation WordPress is easily one of the hottest platforms for building blogs and general web sites. With the addition of the WP e-Commerce plug-in, it's also a competent platform for easily creating and running an online store, capable of selling physical items as well as services and digital downloads. WordPress with e-Commerce offers every feature that a seller and a customer may need. You can build an online store that makes it easier for the customers to find and buy products.<br /><br />WordPress 2.9 e-Commerce focuses on the integration of WordPress with the WordPress e-Commerce plug-in, covering all aspects of building and developing an online store from scratch.<br /><br />This book provides a simple, step-by-step approach to developing an effective online store. It guides you through your initial planning and first steps, plug-in installation and configuration, building your catalog of products to sell, accepting payments for your orders, and dealing with taxes and shipping. You will also learn how to promote and market your new store, handle customer accounts and staff roles, and deal with essential store security.<br /><br />As you work through each chapter, your online store will grow in scope and functionality. By the time you finish this book, you will have a complete and working store, ready to release your products to the world.

Cover; Copyright; Credits; About the Author; About the Reviewers; Table of Contents; Preface; Chapter 1: Getting Started with WordPress and e-Commerce; Why WordPress; WordPress is free (as in money); WordPress is free (as in speech); WordPress is widely used; WordPress is flexible and extensible; About the WP e-Commerce plugin; Site and business possibilities; Photography shop; Music shop with digital downloads; Clothing shop; Accessory shop; WP e-Commerce feature overview; Organization and layout; Products and merchandising; Checkout and payments; Marketing tools; Test platform; Summary

Chapter 2: Getting Ready to SellInstalling the WP e-Commerce plugin; Installing from the WordPress Dashboard; Manual installation; Plugin activation; Installing third-party themes; Installing themes through the WordPress Dashboard; Uploading themes via FTP; Activating third-party themes; Enabling and disabling comments; Disabling comments globally; Disabling comments on individual posts and pages; Removing comment traces from your theme; Setting up a static front page; Using widgets; Creating text widgets; Complementary plugins; Akismet; All in One SEO Pack; Google XML Sitemaps; WP-DB-Backup

WP-PollsAdding a contact form; WordPress SpamFree contact form; Contact Form 7; cforms II; Adding a business blog; Summary; Chapter 3: Configure Your e-Commerce Settings; General Settings; Base Country/Region, Tax Settings, and Language; Default language; Currency Settings; Presentation Settings; Button Settings; Product Settings; Product Page Settings; Shopping Cart Settings; Cart Location; Use Sliding Cart; Display + Postage & Tax -- Product Group Settings; Show Product Group Description; Show Product Group Thumbnails; Show Product Count per Product Group; Thumbnail Settings

Pagination settingsComment Settings; Admin Settings; Digital downloads; Purchases; E-mail settings; URL Settings; Checkout settings; Summary; Chapter 4: Managing Your Product Catalog; Creating new products; Creating a new physical product; Creating a new digital product; Groups, categories, and tags; Groups and categories; Deleting categories and groups; Product Categories widget; Tags; Price and Stock Control; Variations; Advanced Options; Custom Meta; Merchant Notes; Personalisation Options; Summary; Chapter 5: User Accounts: Customers and Staff; Enabling user registrations

Understanding WordPress rolesAdministrator; Editor; Author; Contributor; Subscriber; Staff accounts; Creating staff users; Manual registration; Self-registration; Customer accounts; Creating a test customer account; Dealing with the WordPress Dashboard; Redirect customer logins with 'Peter's Login Redirect'; Dominate logins with 'Theme My Login'; Purchase history; Summary; Chapter 6: Checkout and Payment Setup; Planning the checkout process; Payment gateway versus merchant account; Integration and checkout seamlessness; Available payment gateways; Chronopay; Google Checkout

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