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The mouse that roared : Disney and the end of innocence / Henry A. Giroux and Grace Pollock.

By: Contributor(s): Material type: TextTextPublication details: Lanham, Md. : Rowman & Littlefield, ©2010.Description: 1 online resource (xviii, 285 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781442201446
  • 1442201444
Subject(s): Genre/Form: Additional physical formats: Print version:: Mouse that roared .DDC classification:
  • 384.80979494
LOC classification:
  • PN1999.W27
Online resources:
Contents:
Introduction : Disney's troubled utopia -- Disney and the politics of public culture -- Learning with Disney : from Baby Einstein to High school musical -- Children's culture and Disney's animated films -- Disney, militarization, and the national-security state after 9/11 -- Globalizing the Disney empire -- Conclusion : turning the world into a Disney store.
Summary: This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in.
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Electronic-Books Electronic-Books OPJGU Sonepat- Campus E-Books EBSCO Available

Includes bibliographical references and index.

Introduction : Disney's troubled utopia -- Disney and the politics of public culture -- Learning with Disney : from Baby Einstein to High school musical -- Children's culture and Disney's animated films -- Disney, militarization, and the national-security state after 9/11 -- Globalizing the Disney empire -- Conclusion : turning the world into a Disney store.

This expanded and revised edition explores and updates the cultural politics of the Walt Disney Company and how its ever-expanding list of products, services, and media function as teaching machines that shape children's culture into a largely commercial endeavor. The Disney conglomerate remains an important case study for understanding both the widening influence of free-market fundamentalism in the new millennium and the ways in which messages of powerful corporations have been appropriated and increasingly resisted in global contexts. New in this edition is a discussion of Disney's shift in.

Print version record.

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