Foundations of effective influence operations : a framework for enhancing Army capabilities / Eric V. Larson [and others].

Contributor(s):

Material type: Text

TextSeries: Rand Corporation monograph seriesPublication details: Santa Monica, CA : Rand Arroyo Center, 2009.Description: 1 online resource (xxiv, 201 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780833047915
0833047914

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Genre/Form:

Additional physical formats: Print version:: Foundations of effective influence operations.DDC classification:

355.4/1 22

LOC classification:

UA23 .F625 2009eb

Online resources:

Click here to access online

Contents:

Introduction -- Influencing individuals -- Influencing groups and networks -- Influencing adversary leadership coalitions -- Influencing mass publics -- A framework for influence operations -- Implications for planners -- Appendixes: A. Case study of influence in advertising and marketing -- B. Case study of influence in political campaigns -- C. Case studies of influence in public diplomacy -- D.A review of planning methodologies for influence operations.

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digitized 2010 HathiTrust Digital Library committed to preserve

Summary: The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.

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Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

"Prepared for the United States Army."

"MG-654-A"--Page 4 of cover.

Includes bibliographical references.

The authors aim to assist the U.S. Army in understanding "influence operations," capabilities that may allow the United States to effectively influence the attitudes and behavior of particular foreign audiences while minimizing or avoiding combat. The book identifies approaches, methodologies, and tools that may be useful in planning, executing, and assessing influence operations.

Print version record.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [Place of publication not identified] : HathiTrust Digital Library, 2010. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL