Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.

By:

Kirp, David L

Material type: Text

TextPublication details: Cambridge, Mass. : Harvard University Press, 2003.Description: 1 online resource (vi, 328 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780674039650
0674039653

Subject(s): Genre/Form:

Additional physical formats: Print version:: Shakespeare, Einstein, and the bottom line.DDC classification:

378.73 22

LOC classification:

LB2342.8 .K57 2003eb

Other classification:

81.80
AL 91500

Online resources:

Click here to access online

Contents:

Introduction : the new U -- This little student went to market -- Nietzsche's niche : the University of Chicago -- Benjamin Rush's "brat" : Dickinson College -- Star wars : New York University -- The dead hand of precedent : New York Law School -- Kafka was an optimist : the University of Southern California and the University of Michigan -- Mr. Jefferson's "private" college : Darden Graduate School of Business Administration, University of Virginia -- Rebel alliance : classics departments in the Associated Colleges of the South -- The market in ideas : Columbia University and the Massachusetts Institute of Technology -- The British are coming, and going : Open University -- A good deal of collaboration : the University of California, Berkeley -- The information technology gold rush : IT certification courses in Silicon Valley -- They're all business : DeVry University -- Conclusion : the corporation of learning.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available