Marketing that matters : 10 practices to profit your business and change the world / Chip Conley, Eric Friedenwald-Fishman.
Material type:
TextSeries: Social venture network seriesPublication details: San Francisco, CA : Berrett-Koehler Publishers, ©2006.Edition: 1st edDescription: 1 online resource (x, 202 pages) : illustrationsContent type: - text
- computer
- online resource
- 9781576759646
- 1576759644
- 1282300636
- 9781282300637
- 9786612300639
- 6612300639
- 658.8 22
- HF5414 .C66 2006
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 183-192) and index.
A practical guide to selling what you do, without selling-out who you are. Through a 10-key-principles format, it offers tried-and-tested practical guidance and examples.
Letter from the Editor of the Social Venture Network Series; Acknowledgments; Introduction: Why Marketing Matters; 1 Don't Fear Marketing: Practice 1: Use Marketing as a Core Business Strategy; 2 Know Yourself: Practice 2: Build Upon Your Mission; 3 What Is Your Definition of Success?: Practice 3: Define Your Goals; 4 Know Your Audience: Practice 4: Be Aggressively Customer Centered; 5 Question Conventional Wisdom: Practice 5: Don't Limit Your Market; 6 What's Driving the Customer Decision?: Practice 6: Communicate Value and Values.
English.
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