Marketing : the retro revolution / Stephen Brown.

By:

Brown, Stephen, 1955 March 23-

Material type: Text

TextPublication details: London ; Thousand Oaks, Calif. : SAGE, 2001.Description: 1 online resource (x, 262 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781847876232
1847876234
9781446220283
1446220281
128125102X
9781281251022
0761968504
9780761968504
0761968512
9780761968511
1446232301
9781446232309
9786611251024
6611251022

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Marketing.DDC classification:

658.8 22

LOC classification:

HF5415 .B745 2001eb

Online resources:

Click here to access online

Contents:

Cover; Contents; Recuperating Marketing: On Commencing a Course of Retro Shock Treatment; INTRODUCTION -- LOOKING BACK TO SEE AHEAD; 1 Remembering Marketing: The Future is History; PART I PUTTING THE C̀ON' INTO CONCEPT; 2 Reviewing Marketing: The Defective Vision of Theodore Levitt; 3 Redeeming Marketing: The Spiritual Side of Trade; 4 Reconfiguring Marketing: The Greatest Sham on Earth; PART II DOWNSIZING STRATEGY; 5 Repositioning Marketing: Ballyhoo's Who; 6 Representing Marketing: The Secret of the Black Magic Box; 7 Replanning Marketing: If Ever a Whiz of a Swiz There Was.

Summary: Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references ([p. 221]-258) and index.

Print version record.

Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. The rise of retro has led many to conclude that it represents the end of marketing, that it is indicative of inertia, ossification and the waning of creativity. Marketing - The Retro Revolution explains why the opposite is the case, demonstrating that retro-orientation is a harbinger of change and a revolution in marketing thinking. In his engaging and lively style, Stephen Brown shows that.

English.

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