Washing the brain : metaphor and hidden ideology / Andrew Goatly.

By:

Goatly, Andrew, 1950-

Material type: Text

TextSeries: Discourse approaches to politics, society, and culture ; v. 23.Publication details: Amsterdam ; Philadelphia : John Benjamins Pub. Co., ©2007.Description: 1 online resource (xvi, 431 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9789027292933
9027292930

Subject(s): Genre/Form:

Additional physical formats: Print version:: Washing the brain.DDC classification:

121/.68 22

LOC classification:

B823.3 .G58 2007eb

Online resources:

Click here to access online

Contents:

Washing the Brain -- Metaphor and Hidden Ideology; Editorial page; Title page; LCC data; Dedication; Typographical conventions; Table of contents; List of tables; List of figures; Preface; section 1; chapter 2; Metaphors of power; chapter 3; Metaphors for humans and the living world; chapter 4; Humans as animals, literal or metaphorical?; chapter 5; Interactions between metaphor themes; Introduction to section 2; chapter 6; Are metaphorical themes universal?; chapter 7; Grammar, metaphor and ecology; chapter 8; Capitalism and the developmentof ideological metaphors; Bibliography; Main index.

Summary: Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently univ.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Print version record.

Contemporary metaphor theory has recently begun to address the relation between metaphor, culture and ideology. In this wide-ranging book, Andrew Goatly, using lexical data from his database Metalude, investigates how conceptual metaphor themes construct our thinking and social behaviour in fields as diverse as architecture, engineering, education, genetics, ecology, economics, politics, industrial time-management, medicine, immigration, race, and sex. He argues that metaphor themes are created not only through the universal body but also through cultural experience, so that an apparently univ.

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