Econometric models in marketing / edited by P.H. Franses, A.L. Montgomery.

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Material type: Text

TextSeries: Advances in econometrics ; 16.Publication details: Amsterdam ; New York : JAI, 2002.Description: 1 online resource (ix, 350 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780080545226
008054522X
9781849501422
1849501424

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Econometric models in marketing.DDC classification:

380.1/01/5195 22

LOC classification:

HF5415.122 .E29 2002eb

Online resources:

Click here to access online

Contents:

Econometric models in marketing: Editor's introduction / Philip Hans Franses, Alan L. Montgomery -- The role of stated intentions in new product purchase forecasting / Cheng Hsiao, Baohong Sun, Vicki G. Morwitz -- Discrete choice models incorporating revealed preferences and psychometric data / Taka Morikawa, Moshe Ben-Akiva, Daniel McFadden -- Analysis of multi-category purchase incidence decisions using IRI market basket data / Siddhartha Chib, P.B. Seetharaman, Andrei Strijnev -- Advances in optimum experimental design for conjoint analysis and discrete choice models / Heiko Großmann, Heinz Holling, Rainer Schwabe -- A decision theoretic framework for profit maximization in direct marketing / Lars Muus, Hiek van der Scheer, Tom Wansbeek -- 'New and improved' direct marketing: A non-parametric approach / Racine S. Jeffrey -- Estimating market-level multiplicative models of promotion effects with linearly aggregated data: A parametric approach / Albert C. Bemmaor, Udo Wagner -- Market structure across stores: An application of a random coefficients logit model with store level data / Pradeep Chintagunta, Jean-Pierre Dubé, Vishal Singh -- Econometric analysis of the market share attraction model / Dennis Fok, Philip Hans Franses, Richard Paap -- Reflecting uncertainty about economic theory when estimating consumer demand / Alan L. Montgomery -- A study of 'spurious regression' and model discrimination in the generalized bass model / Frank M. Bass, Shuba Srinivasan -- Using stochastic frontier analysis for performance measurement and benchmarking / Leonard J. Parsons.

Summary: In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references.

In the 16th Edition of Advances in Econometrics we present twelve papers discussing the current interface between Marketing and Econometrics. The authors are leading scholars in the fields and introduce the latest models for analysing marketing data. The papers are representative of the types of problems and methods that are used within the field of marketing. Marketing focuses on the interaction between the firm and the consumer. Economics encompasses this interaction as well as many others. Economics, along with psychology and sociology, provides a theoretical foundation for marketing.

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