Media organizations and convergence : case studies of media convergence pioneers / Gracia Lawson-Borders.

By:

Lawson-Borders, Gracie

Material type: Text

TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : Lawrence Erlbaum ; [London] : [Eurospan, distributor], 2006.Description: 1 online resource (xiii, 210 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

1410617149
9781410617149
9781135607135
1135607133
9781135607081
1135607087
9781135607128
1135607125
1282327054
9781282327054
9786612327056
6612327057

Subject(s):

Genre/Form:

Additional physical formats: Print verison:: Media organizations and convergence.DDC classification:

302.23 22

LOC classification:

P96.T422 U6357 2006eb

Online resources:

Click here to access online

Contents:

Introduction: the many faces of convergence -- Traditional media and business practices -- Theoretical implications -- Tribune Company: a convergence pioneer since the 1900s -- Media General: a temple to convergence: the News Center in Tampa, Florida -- Belo Corporation: market dominance in Dallas -- Social capital: implications for convergence -- The future of convergence.

Summary: Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and their evolutions as they adapt to global changes.

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and indexes.

Print version record.

Offers an examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. This book explores the changes in communication technologies and the history of media segments and their evolutions as they adapt to global changes.

English.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide

There are no comments on this title.

to post a comment.