Explorations in the sociology of consumption : fast food, credit cards and casinos / George Ritzer.

Includes bibliographical references (pages 236-247) and index.

Cover; Contents; Preface; Acknowledgements; Introduction; Chapter 1 -- Writing to be Read; Chapter 2 -- The Irrationality of Rationality; Chapter 3 -- Some Thoughts on the Future of McDonaldization; Chapter 4 -- The process of McDonaldization is not uniform: Nor are it's settings, consumer or the consumption of its goods and services; Chapter 5 -- Expressing America: A critique of the global credit card society; Chapter 6 -- Enchanting a disenchanted; Chapter 7 -- Ensnared in the e-net: The future belongs to the immaterial means of consumption.

Contains the author's latest reflections on the uses and misuses of metatheory. According to Ritzer, sociology is a multi paradigm science. This book seeks to find a way out of the confusion by sketching out the lineaments of a new integrated sociological paradigm.

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