Understanding the consumer / Isabelle Szmigin.

By:

Szmigin, Isabelle

Material type: Text

TextPublication details: London ; Thousand Oaks : Sage Publications, 2003.Description: 1 online resource (202 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

0761947019
9780761947011
0761947000
9780761947004
9781412933568
1412933560
9781446216156
1446216152
1280368896
9781280368899
9781446237380
1446237389
9786610368891
6610368899

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Understanding the consumer.DDC classification:

658.8342 22

LOC classification:

HF5415.32 .S95 2003eb

Other classification:

85.40
QW 300
OEK 740f
WIR 803f

Online resources:

Click here to access online

Contents:

Cover; Contents; Acknowledgements; Introduction; Chapter 1 -- The Consumer-oriented Approach to Marketing; Chapter 2 -- New Products and their Meanings; Chapter 3 -- Paradoxes of Meaning; Chapter 4 -- Whose Marketplace is it Anyway?; Chapter 5 -- Innovation and the Creative Consumer; Chapter 6 -- Revisiting the Time of Adoption and Resistance; Chapter 7 -- When Innovation becomes Creativity; Chapter 8 -- Conspicuous Consumption, Downshifting and Reconsumption; Chapter 9 -- Production and Consumption; Chapter 10 -- Conclusion; Bibliography; Index.

Action note:

digitized 2011 HathiTrust Digital Library committed to preserve

Summary: Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 188-197) and index.

Understanding the Consumer brings together marketing theory and practice in a truly consumer-centric approach. It challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.

Print version record.

Use copy Restrictions unspecified star MiAaHDL

Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL

Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. MiAaHDL

http://purl.oclc.org/DLF/benchrepro0212

digitized 2011 HathiTrust Digital Library committed to preserve pda MiAaHDL

Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). WlAbNL

Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. WlAbNL

English.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide

There are no comments on this title.

to post a comment.