Creating the customer-driven library : building on the bookstore model / Jeannette Woodward.
Material type:
TextPublication details: Chicago : American Library Association, 2005.Description: 1 online resource (xviii, 234 pages) : illustrationsContent type: - text
- computer
- online resource
- 083899895X
- 9780838998953
- 0838998097
- 9780838998090
- 0838908888
- 9780838908884
- Public services (Libraries)
- Libraries -- Space utilization -- Social aspects
- Libraries -- Marketing
- Libraries -- Public relations
- Bibliothèques -- Services aux usagers
- Bibliothèques (Édifices) -- Utilisation de l'espace -- Aspect social
- Bibliothèques -- Marketing
- Bibliothèques -- Relations publiques
- LANGUAGE ARTS & DISCIPLINES -- Library & Information Science -- General
- Libraries -- Marketing
- Libraries -- Public relations
- Public services (Libraries)
- Bibliotheken
- Klantgerichtheid
- Openbare ruimte
- Public relations
- Marketing
- 021.7 22
- Z716.3 .W636 2005eb
- 06.50
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
|
OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Why bookstores are so appealing -- Comparing libraries and bookstores -- Focusing on the bottom line -- Valuing customer service -- Identifying customer needs -- When the system crashes: using technology to enhance not defeat the library -- One library, one goal: establishing clear priorities -- What's all this about ambience? -- The art of display -- Finding their way: the importance of signage -- Marketing our wares -- Creating promotional materials -- Serving the library's e-patrons -- Generating publicity for the library -- Food and drink in the library -- Finding the time and the money.
Print version record.
Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores. Bookstores focus on the customer, and libraries need to take a page from their book.
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide
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