Super searchers on Madison Avenue : top advertising and marketing professionals share their online research strategies / Grace Avellana Villamora ; edited by Reva Basch.
Material type:
TextSeries: Super searchers ; v. 11.Publication details: Medford, N.J. : CyberAge Books/Information Today, ©2003.Description: 1 online resource (xii, 236 pages) : portraitsContent type: - text
- computer
- online resource
- 1573879770
- 9781573879774
- Marketing research -- Computer network resources
- Marketing -- Databases
- Internet searching
- Electronic information resource searching
- Marketing -- Bases de données
- Recherche sur Internet
- Recherche de l'information électronique
- BUSINESS & ECONOMICS -- Marketing -- Research
- Electronic information resource searching
- Internet searching
- Marketing
- Marketing research -- Computer network resources
- 658.8/3/02854678 22
- HF5415.2 .V497 2003eb
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 201-222) and index.
Velda Ruddock : visionary for intelligence -- Douglas Buffo : indefatigable enabler of end-users -- Jordie Garvin Thomson : multicultural information expert -- Kristine Larsen Spanier : from copywriting to librarianship -- Gerard Seifert : creative-side researcher -- Robin Feuerstein : major league coach for the information services team -- Leslie Cole : expert on the African-American and urban consumer markets -- Dan Carlton : "Digger Dan" the account planner -- Liz Aviles : trend spotting and integrated marketing pro -- Dee Magnoni : independent research consultant -- Carlos Santiago : chief realist strategist -- Gretchen Reed : virtual research provider -- Marsha Appel : 4As for excellence.
Print version record.
Thirteen researchers, copywriters, account planners, and consultants share tips, techniques, and resources for online advertising and marketing research.
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