The American campaign : U.S. presidential campaigns and the national vote / James E. Campbell.

Includes bibliographical references (pages 285-295) and index.

1. The Impact of Presidential Campaigns -- 2. The Theory of the Predictable Campaign -- 3. Studying the Effects of Campaigns -- 4. The Stable Context of the Campaign -- 5. Presidents in the Campaign -- 6. The Economic Context of the Campaign -- 7. The Normal Course of the Campaign -- 8. Electoral Competition and Unsystematic Campaign Effects -- 9. How Campaigns Matter -- Epilogue: The 2000 Campaign -- App. A. Partisanship in the American Electorate -- App. B. Time of the Vote Decision and Partisan Loyalty.

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"Presidential campaigns do matter for the outcome of elections. The effects of presidential campaigns are systematic and predictable." "These arguments, based on careful analysis of campaigns and previous studies of them, refute the common wisdom of political scientists that campaigns do not matter and the implied belief of journalists, evidenced in their reporting every four years, that little else matters." "James E. Campbell offers "the theory of the predictable campaign," incorporating the fundamental conditions that systematically affect the presidential vote: political competition, presidential incumbency, and election-year economic conditions."--Jacket.

English.

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