Becoming a fundraiser : the principles and practice of library development / Victoria Steele, Stephen D. Elder.

Includes bibliographical references (page 129) and index.

"Fundraising is imperative to progress and can help turn an average library into an exceptional one. While libraries are at the forefront of the rapidly changing technology frontier, many face inadequate budgets which can prevent them from keeping pace. This established, award-winning, one-stop resource will give you the tools you need to bring your development and fundraising skills up to the level necessary to lead an effective campaign. Step by step, you'll learn how to: set meaningful goals; build a winning development team; develop donor profiles and prospects; communicate your library's mission; and approach major donors with confidence and specificity."--Jacket.

Fundraising and you: a personal feasibility study -- Basic concepts: the art and science of fundraising -- Building a team: development staffing for libraries -- Planning to raise funds: understanding, initiating, and evaluating your development program -- Getting to yes: the major-gifts process -- Fundraising with friends groups: the role of friends in development -- Black holes or black ties?: how to make your events worth the trouble -- Making it personal: demystifying fundraising from foundations, corporations, and planned-giving prospects -- Enhancing your image: communicating strategically about your library -- Thoughts on the future of library development -- Prospect development cycle -- Donor prospect target -- Finding your niche.

Print version record.

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