Corporate creativity : how innovation and improvement actually happen / Alan G. Robinson & Sam Stern.

By:

Robinson, Alan G

Contributor(s):

Stern, Sam

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

0585266484
9780585266480
9781605097619
1605097616

Subject(s): Genre/Form:

Additional physical formats: Print version:: Corporate creativity.DDC classification:

658 21

LOC classification:

HD53 .R6 1997eb

Online resources:

Click here to access online

Contents:

Cover; Preliminaries; Table Of Contents; Acknowledgments; Introduction: The Power of the Unexpected; Chapter One: The True Nature of Corporate Creativity; Chapter Two: How Preconceptions Limit Corporate Creativity; Chapter Three: What Do We Really Know About Creativity?; Chapter Four: The Deadline of Simple Suggestion System and the Rise of a New Generation; Chapter Five: How Misalignment Shuts Down Creativity; Chapter Six: Alignment: The First Essential Element; Chapter Seven: Self-Initiated Activity; Chapter Eight: Unofficial Activity; Chapter Nine: Serendipity; Chapter Ten: Diverse Stimuli.

Summary: Annotation Corporate Creativity introduces fresh, results-oriented thinking about how to manage creativity. Rich with detailed profiles of creative acts at all levels in companies around the world, it shows what corporations can do to make full use of their creative potential. After researching how creative acts actually happen in hundreds of companies, the authors identified the essential elements of corporate creativity. They show how companies can focus on those elements & turn their creativity from a hit-or-miss proposition to a strategy they can count on.Summary: Annotation Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.

Item type:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references (pages 249-258) and index.

Print version record.

Annotation Corporate Creativity introduces fresh, results-oriented thinking about how to manage creativity. Rich with detailed profiles of creative acts at all levels in companies around the world, it shows what corporations can do to make full use of their creative potential. After researching how creative acts actually happen in hundreds of companies, the authors identified the essential elements of corporate creativity. They show how companies can focus on those elements & turn their creativity from a hit-or-miss proposition to a strategy they can count on.

Annotation Alan Robinson and Sam Stern have traveled all over the world investigating creative acts in organizations and discovered what companies can do to increase their creative performance. The book puts forward a radically new way to promote creativity within business settings and includes numerous success stories.

eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide

There are no comments on this title.

to post a comment.