Sunk costs and market structure : price competition, advertising, and the evolution of concentration / John Sutton.
Material type:
TextPublication details: Cambridge, Mass. : MIT Press, ©1991.Description: 1 online resource (577 pages) : illustrationsContent type: - text
- computer
- online resource
- 0585135207
- 9780585135205
- 9780262284585
- 0262284588
- Industrial organization (Economic theory)
- Game theory
- Advertising -- Costs -- Mathematical models
- Costs, Industrial -- Mathematical models
- Game Theory
- Économie industrielle
- Théorie des jeux
- Publicité -- Coût -- Modèles mathématiques
- Coût de production -- Modèles mathématiques
- BUSINESS & ECONOMICS -- Industries -- General
- Organisation de coopération et de développement économiques
- UE/CE Etats membres
- Economie industrielle
- Analyse comparative
- Costs, Industrial -- Mathematical models
- Game theory
- Industrial organization (Economic theory)
- Lebensmittelindustrie
- Marktpotenzial
- Marktstruktur
- Mathematisches Modell
- Organisation
- Organisationstheorie
- Spieltheorie
- Unternehmen
- Unternehmenskonzentration
- Unternehmenstheorie
- Versunkene Kosten
- Werbekosten
- Kosten
- Markt
- Management
- Business & Economics
- Industrial Management
- Industries
- 338.6 20
- HD2326 .S88 1991eb
- 83.89
- QC 130
- QC 131
- QC 133
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
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Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references (pages 533-554) and index.
Print version record.
Part I: The framework. 1. An introductory overview -- 2. The analytical framework I: exogenous sunk costs -- 3. The analytical framework II: endogenous sunk costs -- 4. From theory to measurement -- 5. Econometric evidence. Part II: Setup costs and structure. 6. The evolution of homogenous goods industries -- 7. The limitations of the theory I. Part III: Advertising and structure. 8. The evolution of advertising-intensive industries -- 9. How history matters -- 10. Endogenous advertising outlays and brand proliferation -- 11. The limitations of the theory II. Part IV: How setup costs and advertising interact. 12. Setup costs and structure in advertising-intensive industries -- 13. A complex case. Part V: Summing up. 14. Drawing some threads together.
English.
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