Marketing scales handbook : multi-item measures for consumer insight research. Volume 11 / Gordon C. Bruner II.

By:

Bruner, Gordon C, 1954- [author.]

Material type: Text

TextPublisher: Fort Worth, Texas : GCBII Productions, LLC, 2021Description: 1 online resource (xxii, 521 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780578899930
0578899930

Subject(s):

Genre/Form:

DDC classification:

658.8/3 23

LOC classification:

HF5415.3 .B78 2021

Online resources:

Click here to access online

Summary: This eleventh volume in the long-running series has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

This eleventh volume in the long-running series has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality.

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