Advertising at war : business, consumers, and government in the 1940s / Inger L. Stole.

By:

Stole, Inger L

Material type: Text

TextSeries: History of communicationPublisher: Urbana : University of Illinois Press, [2012]Description: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780252094231
0252094239

Subject(s): Genre/Form:

Additional physical formats: Print version:: Advertising at warDDC classification:

940.54/88973 23

LOC classification:

HF5813.U6

Online resources:

Click here to access online

Contents:

Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.

Summary: 'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament.

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Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Description based on print version record.

'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament.

English.

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