Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman.
Material type:
TextPublisher number: MWT11647578Publisher: New York : AMACOM, American Management Association, [2013]Description: 1 online resourceContent type: - text
- computer
- online resource
- 9780814432563
- 0814432565
- 1283688905
- 9781283688901
- 0814432557
- 9780814432556
- Internet marketing
- Social media
- Social marketing
- Online social networks
- Customer relations
- Social Media
- Marketing sur Internet
- Médias sociaux
- Marketing social
- Réseaux sociaux (Internet)
- social media
- BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing
- BUSINESS & ECONOMICS -- Mail Order
- BUSINESS & ECONOMICS -- Marketing -- Direct
- BUSINESS & ECONOMICS -- Marketing -- Multilevel
- BUSINESS & ECONOMICS -- Marketing -- Telemarketing
- Customer relations
- Internet marketing
- Online social networks
- Social marketing
- Social media
- 658.8/72 23
- HF5415.1265
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
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OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life.
Print version record.
Powerful lessons from the frontlines of social media marketing.
English.
eBooks on EBSCOhost EBSCO eBook Subscription Academic Collection - Worldwide
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