Rhetorical unconsciousness and political psychoanalysis / M. Lane Bruner.

By:

Bruner, Michael Lane, 1958- [author.]

Material type: Text

TextSeries: Studies in rhetoric/communicationPublisher: Columbia, South Carolina : The University of South Carolina Press, [2019]Description: 1 online resource (ix, 234 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781611179842
161117984X

Subject(s):

Genre/Form:

Additional physical formats: Print version:: Rhetorical unconsciousness and political psychoanalysis.DDC classification:

808.001/9 23

LOC classification:

P301.5.P47 B78 2019

Other classification:

LAN015000

Online resources:

Click here to access online

Contents:

An introduction to rhetorical unconsciousness -- Conscious and unconscious rhetoric -- The ontical structure of rhetorical unconsciousness -- Artificial personhood -- The commodity self -- Secular theology and realization -- Conclusion: agency and realization.

Cover; Rhetorical Unconsciousness and Political Psychoanalysis; Title; Copyright; Dedication; Contents; Series Editor's Preface; An Introduction to Rhetorical Unconsciousness; CHAPTER 1. Conscious and Unconscious Rhetoric; CHAPTER 2. The Ontical Structure of Rhetorical Unconsciousness; CHAPTER 3. Artificial Personhood; CHAPTER 4. The Commodity Self; CHAPTER 5. Secular Theology and Realization; Conclusion: Agency and Realization; Notes; References; Index

Summary: "Rhetorical Unconsciousness and Political Psychoanalysis investigates unintentional forms of persuasion, their political consequences, and our ethical relation to the same. M. Lane Bruner argues that the unintentional ways we are persuaded are far more important than intentional persuasion; in fact all intentional persuasion is built on the foundations of rhetorical unconsciousness, whether we are persuaded through ignorance (the unsayable), unconscious symbolic processes (the unspoken), or productive repression (the unspeakable). Bruner brings together a wide range of theoretical approaches to unintentional persuasion, establishing the locations of such persuasion and providing examples taken from the Western European transition from feudalism to capitalism. To be more specific, phenomena related to artificial personhood and the commodity self have led to transformations in material culture from architecture to theater, showing how rhetorical unconsciousness works to create symptoms. Bruner then examines ethical considerations, the relationships among language in use, unconsciousness, and the seemingly irrational aspects of cultural and political history."-- Provided by publisher.Summary: "The term rhetoric, no doubt, is broadly misunderstood. Most are ignorant of the term, as classically conceived in ancient Greece and Rome, and those aware of the term tend to associate it with self-interested spin if not cynical deception: mere rhetoric. While a partially correct assumption, since many do deploy the arts of persuasion intentionally for unenlightened ends, this is an incomplete and improper understanding of the rhetorical. In fact whatever persuades us is rhetorical, and rhetoric, as historically conceived across the ages, is the art, for better and worse, of intentional persuasion. Persuasion obviously can be manipulative, leading to derealization and unwise policy, but persuasion can also contribute to realization and wise policy"-- Provided by publisher.

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"Rhetorical Unconsciousness and Political Psychoanalysis investigates unintentional forms of persuasion, their political consequences, and our ethical relation to the same. M. Lane Bruner argues that the unintentional ways we are persuaded are far more important than intentional persuasion; in fact all intentional persuasion is built on the foundations of rhetorical unconsciousness, whether we are persuaded through ignorance (the unsayable), unconscious symbolic processes (the unspoken), or productive repression (the unspeakable). Bruner brings together a wide range of theoretical approaches to unintentional persuasion, establishing the locations of such persuasion and providing examples taken from the Western European transition from feudalism to capitalism. To be more specific, phenomena related to artificial personhood and the commodity self have led to transformations in material culture from architecture to theater, showing how rhetorical unconsciousness works to create symptoms. Bruner then examines ethical considerations, the relationships among language in use, unconsciousness, and the seemingly irrational aspects of cultural and political history."-- Provided by publisher.

"The term rhetoric, no doubt, is broadly misunderstood. Most are ignorant of the term, as classically conceived in ancient Greece and Rome, and those aware of the term tend to associate it with self-interested spin if not cynical deception: mere rhetoric. While a partially correct assumption, since many do deploy the arts of persuasion intentionally for unenlightened ends, this is an incomplete and improper understanding of the rhetorical. In fact whatever persuades us is rhetorical, and rhetoric, as historically conceived across the ages, is the art, for better and worse, of intentional persuasion. Persuasion obviously can be manipulative, leading to derealization and unwise policy, but persuasion can also contribute to realization and wise policy"-- Provided by publisher.