Social media entertainment : the new intersection of Hollywood and Silicon Valley / Stuart Cunningham and David Craig.

By:

Cunningham, Stuart [author.]

Contributor(s):

Craig, David Randolph [author.]

Material type: Text

TextSeries: Postmillennial Pop SerPublisher: New York : New York University Press, [2019]Description: 1 online resource (x, 353 pages) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781479838554
1479838551

Subject(s): Genre/Form:

Electronic books.

Additional physical formats: Print version:: Social media entertainment.DDC classification:

384.3/80973 23

LOC classification:

HD9696.8.U62 C86 2019

Online resources:

Click here to access online

Contents:

Introduction -- Platform strategy -- Creator labor -- Social media entertainment intermediaries -- Authenticity, community, and brand culture -- Cultural politics of social media entertainment -- Globalizing social media entertainment -- Conclusion.

Summary: How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

Includes bibliographical references and index.

Online resource; title from digital title page (viewed on February 27, 2019).

How the transformation of social media platforms and user-experience have redefined the entertainment industry In a little over a decade, competing social media platforms, including YouTube, Facebook, Twitter, Instagram, and Snapchat, have given rise to a new creative industry: social media entertainment. Operating at the intersection of the entertainment and interactivity, communication and content industries, social media entertainment creators have harnessed these platforms to generate new kinds of content separate from the century-long model of intellectual property control in the traditional entertainment industry. Social media entertainment has expanded rapidly and the traditional entertainment industry has been forced to cede significant power and influence to content creators, their fans, and subscribers. Digital platforms have created a natural market for embedded advertising, changing the worlds of marketing and communication in their wake. Combined, these factors have produced new, radically shifting demands on the entertainment industry, posing new challenges for screen regimes, media scholars, industry professionals, content creators, and audiences alike. Stuart Cunningham and David Craig chronicle the rise of social media entertainment and its impact on media consumption and production. A massive, industry-defining study with insight from over 100 industry insiders, Social Media Entertainment explores the latest transformations in the entertainment industry in this time of digital disruption.

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