Public relations and the power of creativity : strategic opportunities, innovation and critical challenges / edited by Sarah Bowman [and three others].

Front Cover; Public Relations and the Power of Creativity: Strategic Opportunities, Innovation and Critical Challenges; Copyright Page; Contents; List of Contributors; Introduction; Part I. Leadership, Ethics and Creativity; The Power of Listening in Corporate Communications: Theoretical Foundations of Corporate Listening as a Strategic Mode of C ... ; Introduction; Literature Review: Current Research on Organisational Listening; Intra- and Inter-organisational Listening Approaches; The Inbound Perspective of Corporations.

Strategic Communication as a Theoretical Framework for Corporate ListeningCorporate Listening -- A Definition; Corporate Listening as a Strategic Mode; Activities; Structures and processes; Strategies; Two Strategic Perspectives on Corporate Listening; Value Creation through Corporate Listening; Tangible Assets; Intangible Assets; Room for Manoeuvre; Development of opportunities; Conclusion; Notes; References; Fostering Creative Interdisciplinarity: Building Bridges between Ethical Leadership and Leaders' Interpersonal Communicatio ... ; Introduction and Background; Aims and Methodology.

FindingsSubstudy 1: Studies in Ethical Leadership (N = 27); Substudy 2: Studies in Leaders' ICC (N = 18); Limitations and Suggestions for Future Research; Conclusion; Notes; References; Articles of Substudy 1 (N = 27); Articles of Substudy 2 (N = 18); Communicative Leaders, Creative Followers?; Theoretical Background; Concept of Innovation; Innovation and Communication; Methodology; Results; Cognitive Dimension: Enabling Communication and Idea Sharing; Affective Dimension: Engaging People in Terms of the Company's Vision; Conative Dimension: Motivating People to Innovate.

Social Dimension: Supporting the Innovative AtmosphereLeaders' Communicative Practices, Possibilities and Challenges; Discussion; Conclusion; References; Part II. Knowledge and Collaboration for Fostering Creativity; Public Relations and Communication in Education: Is Creativity the Opposite of Knowledge?; Introduction; Theoretical Considerations, Research Question, Hypotheses and Method; Results; Knowledge Transfer; Basic Knowledge; Specific Knowledge; Implementation Knowledge; Creativity; Effects of Knowledge Transfer on Creativity; Effects of Basic Knowledge Transfer on Creativity.

Effects of Specific Knowledge Transfer on CreativityEffects of Implementation Knowledge Transfer on Creativity; Comparing Three Education Types; Basic Knowledge; Specific Knowledge; Implementation Knowledge; Conclusion; Notes; References; The Role of Trust and Intrinsic Motivation in Enhancing Participation and Creativity in Crowdsourcing Communities; Introduction; Literature Review; Motivations of Crowds to Participate; The Role of Trust in Activating Crowdsourcing Participation; Social Capital and Contribution Activities; Self-Improvement Opportunities and Contribution Activities.

Reciprocity, or Helping Others and Contribution Activities.

This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.

Online resource; title from digital title page (viewed on October 16, 2018).

Includes bibliographical references and index.

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