Morals and Markets : The Development of Life Insurance in the United States / Viviana A. Rotman Zelizer.

By:

Zelizer, Viviana A. Rotman [author.]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780231545426
0231545428

Subject(s):

Genre/Form:

DDC classification:

368.32/00973 23

LOC classification:

HG8951 .Z44 2017eb

Online resources:

Click here to access online

Contents:

Frontmatter -- Contents -- Foreword / Healy, Kieran -- Acknowledgments -- Introduction -- 1. Historical and Economic Background -- 2. The Persistent Puzzle -- 3. A Comparative Perspective -- 4. The Impact of Values and Ideologies on the Adoption of Social Innovations: Life Insurance and Death -- 5. Life, Chance, and Destiny -- 6. Marketing Life: Moral Persuasion and Business Enterprise -- 7. The Life Insurance Agent: Problems in Occupational Prestige and Professionalization -- Conclusions -- Notes -- Selected Bibliography -- Index

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 21. Aug 2018).

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