Media U : how the need to win audiences has shaped higher education / Mark Garrett Cooper and John Marx.
Material type:
TextPublisher: New York : Columbia University Press, [2018]Copyright date: ©2018Description: 1 online resource (viii, 341 pages)Content type: - text
- computer
- online resource
- 9780231546607
- 0231546602
- College publicity -- United States -- History
- Universities and colleges -- Public relations -- United States -- History
- Education, Higher -- Aims and objectives -- United States -- History
- Universités -- Publicité -- États-Unis -- Histoire
- Universités -- Relations publiques -- États-Unis -- Histoire
- Enseignement supérieur -- Finalités -- États-Unis -- Histoire
- BUSINESS & ECONOMICS / Education
- College publicity
- Education, Higher -- Aims and objectives
- Universities and colleges -- Public relations
- United States
- 378.1/01 23
- LB2342.82
| Item type | Home library | Collection | Call number | Materials specified | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Electronic-Books
|
OPJGU Sonepat- Campus | E-Books EBSCO | Available |
Includes bibliographical references and index.
Introduction -- Campus life -- Public relations -- Communications complex -- Not two cultures -- Television, or new media -- Cooptation -- Student immaterial labor -- By the numbers -- Bad English : the culture wars reconsidered -- The long twentieth century -- Epilogue.
Print version record.
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