Airlines for business : a customer-centric and profitable model for the 21st century airline / Kofi Sonokpon.

By:

Sonokpon, Kofi [author.]

Material type: Text

TextSeries: Sonokpon, Kofi. Airline profits book series ; vol 1.Publisher: [Montreal, Québec] : Temeris Aviation Publications, [2017]Copyright date: ©2017Edition: First editionDescription: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781927773154
1927773156

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:Sonokpon, Kofi, author.: Airlines for business.:DDC classification:

387.7068 23

LOC classification:

HE9780

Other classification:

cci1icc
coll13

Online resources:

Click here to access online

Summary: "The airline business is flawed. Airline customer service is broken. Why and how to fix it? In Airlines for Business, a revolutionary, straightforward and must-read book, Kofi Sonokpon, airline business thought leader, award-winning author and speaker exposes why the airline industry cannot attain a sustainable level of profitability, until and unless airline executives and strategists take the necessary steps to rethink the fundamentals of the airline business, by questioning its underlying assumptions and effectively put customers at the center of everything they do. This first volume in the Airline Profits Book Series presents a critical review of the existing basic airline business model, which dates back to 1914 with Perceival E. Fansler and the defunct St. Petersburg-Tampa Airboat Line. Then follows an introduction to an innovative business model, which is based on proven principles of human psychology, behaviours and customer-centered business practices. By reading this book, leaders, managers and strategists of existing and start-up airlines will discover that the airline business is not really about air transport, but rather a business of assurance and customer service. From there, they will have the ultimate choice to continue along old beaten paths or decide to chart a more courageous course to sustainable airline profits by rewriting the rules of the airline business game."-- Provided by publisher.

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Holdings
Item type	Home library	Collection	Call number	Materials specified	Status	Date due	Barcode
Electronic-Books	OPJGU Sonepat- Campus	E-Books EBSCO			Available

"The airline business is flawed. Airline customer service is broken. Why and how to fix it? In Airlines for Business, a revolutionary, straightforward and must-read book, Kofi Sonokpon, airline business thought leader, award-winning author and speaker exposes why the airline industry cannot attain a sustainable level of profitability, until and unless airline executives and strategists take the necessary steps to rethink the fundamentals of the airline business, by questioning its underlying assumptions and effectively put customers at the center of everything they do. This first volume in the Airline Profits Book Series presents a critical review of the existing basic airline business model, which dates back to 1914 with Perceival E. Fansler and the defunct St. Petersburg-Tampa Airboat Line. Then follows an introduction to an innovative business model, which is based on proven principles of human psychology, behaviours and customer-centered business practices. By reading this book, leaders, managers and strategists of existing and start-up airlines will discover that the airline business is not really about air transport, but rather a business of assurance and customer service. From there, they will have the ultimate choice to continue along old beaten paths or decide to chart a more courageous course to sustainable airline profits by rewriting the rules of the airline business game."-- Provided by publisher.