The evolution and emergence of QR codes / by Celalettin Aktaş.

Includes bibliographical references and index.

Print version record.

Table of Contents; List of Figures; List of Tables; Preface; Acknowledgements; Abbreviations; Introduction; Chapter One; 1.1 Development and Transformation of Communication and New Media; 1.1.1 Telegraph; 1.1.2 Photograph; 1.1.3 Telephone; 1.1.4 Wireless Telegraph; 1.1.5 Cinema; 1.1.6 Radio; 1.1.7 Television; 1.1.8 New Media; 1.1.8.1 Internet; 1.1.8.2 Electronic Mail; 1.1.8.3 Weblogs; 1.1.8.4 Social Network Sites; 1.2 Characteristics of New Media; 1.2.1 Digitalization; 1.2.2 Convergence; 1.2.3 Interactivity; 1.2.4 Control; 1.2.5 Demassification; 1.2.6 Asynchronicity; 1.2.7 Hypertext.

1.2.8 Multimedia1.3 Trends in the Development of Communication and New Media; Chapter Two; 2.1 Understanding QR Code; 2.1.1 Characteristics of QR Code; 2.1.1.1 High Capacity Encoding; 2.1.1.2 Contamination and Loss of Vision Resistance; 2.1.1.3 International Standardization; 2.1.1.4 Readability from Any Direction; 2.1.2 Functional Features of QR Code; 2.1.2.1 Bridge between the Real World and the Virtual World; 2.1.2.2 Opportunity for Instant Access to Online Information; 2.1.2.3 Overcoming Spatial Limitations; 2.1.2.4 Efficient Without Internet; 2.1.2.5 User Friendly Generation of QR Code.

Chapter Three3.1 Areas Where QR Codes Can Be Used; 3.1.1 Advertising; 3.1.2 Print Newspapers; 3.1.2.1 Transforming Print Newspapers to Hybrid Communication Media; 3.1.2.2 Increasing Commercial Revenue in Print Newspapers; 3.1.3 Book Publishing; 3.1.4 Education; 3.1.5 Television Broadcasting; 3.1.6 Online Environment; 3.1.7 Packaging; 3.1.8 Ticketing and Couponing; 3.1.9 Business Cards and Corporate Identification; 3.2 Limitations of QR Code Usage; 3.2.1 Smartphone Requirement; 3.2.2 Lack of Awareness of QR Code; 3.2.3 Irrelevant Information; 3.2.4 Inconsistent Mobile Websites.

3.2.5 Varying Standards between Smartphones3.3 Recommendations for Widespread Usages of QR Codes; Chapter Four; 4.1 Analog and Digital Media Together; 4.2 QR Code for the Hybridization of Media and Communication; 4.3 The Effects of QR Codes on the Hybridization of Social Culture; Conclusion; Bibliography; Index.

Not much literature exists on QR (Quick Response) Codes and their applications in the emerging digital society, making this foundational text very important to the field of technology. Revolving around the evolution and characteristics of QR Codes, it begins with a comprehensive discussion of past technologies, linking them with the emergence of today's technologies as a way to synergize the utilization of QR Codes. The book spells out the "pros" and "cons" of QR Codes, providing potential challenges to their emergence. It will be useful for scholars of new media and technology, enabling them.

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