Cheap modernism : expanding markets, publishers' series and the avant-garde / Lise Jaillant.

Includes bibliographical references and index.

Introduction: Discovering Modernism -- Travel, Pleasure and Publishers' Series -- 'Introductions by eminent writers': T.S. Eliot and Virginia Woolf in the Oxford World's Classic Series -- Pocketable Provacateurs: James Joyce and D.H. Lawrence in the Travellers' Library and the New Adelphi Library -- Rewriting Tarr Ten Years Later: Wyndham Lewis, the Phoenix Library and the Domestication of Modernism -- 'Parasitic publishers'? Tauchnitz, Albatross and the Continental Diffusion of Anglophone Modernism -- 'Classics behind plate glass': The Hogarth Press and the Uniform Edition of the Works of Virginia Woolf -- Conclusion -- References -- Index.

We often think of Mrs Dalloway or A Portrait of the Artist as a Young Man as difficult books, originally published in small print runs for a handful of readers. But from the mid-1920s, these texts and others were available in cheap format across Europe. Uniform series of reprints such as the Travellerś⁰₉ Library, the Phoenix Library, Tauchnitz and Albatross sold modernism to a wide audience ́⁰₃ thus transforming a little-read "highbrow" movement into a popular phenomenon. The expansion of the readership for modernism was not only vertical (from "high" to "low") but also spatial ́⁰₃ since publisheŕ⁰₉s series were distributed within and outside metropolitan centres in Britain, continental Europe and elsewhere. Many non-English native speakers discovered texts by Joyce, Woolf and others in the original language ́⁰₃ a fact that has rarely been mentioned in histories of modernism. Drawing on extensive work in neglected archives, Cheap Modernism will be of interest to all those who want to know how the new literature became a global commercial hit.

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